Jeníček V.
Abstract
For enterprises producing commodities or supplying services, the decision to ester a foreign market is one of the
basic decisions of their business strategy. It asks for the choice of the target market, the choice of commodities
and services suitable for the chosen territory, the choice of the form of entering the market as well as setting
the business goals for the given area.
Key words:
foreign market, export/import, production and services, foreign direct investments